Ann Maree Playfair is a leader in the sponsorship industry. Her reputation in the market place is beyond compare in terms of sponsorship management and leveraging techniques. Ann Maree completed a very successful sponsorship project here at the Victorian Institute of Sport that helped our regional sporting Academies understand and execute sponsorships at the local level. This project involved dealing with multiple stakeholders and a diverse group of participants.

Lisa Hasker
Public Affairs and Sponsorship Manager
Victorian Institute of Sport

To the novice the mere thought of the need to source Sponsorship is bewildering, mystifying, almost to the point of being nauseating. However, my task in obtaining two major sponsorships was greatly assisted by the appointment of Sponsorship Mechanics to mentor and guide us through the process.
Ann-Maree Playfair displayed patience and empathy with our needs, and her experience in the field was evident in her skill in being able to breakdown the task into manageable and obtainable goals. So much so that the process became almost enjoyable!

Phil Bellette Ride Director - Audax Alpine Classic

The coaching provided by Ann-Maree Playfair of Sponsorship Mechanics has proved invaluable to developing our sponsorship strategies and actions in regard to the High Country Festival in Mansfield.
Using the solid theory and words of wisdom delivered by Ann-Maree, we were able to design and write attractive (and successful!) sponsorship proposals and funding applications.

Sue Arndt
Tourism and Economic Development Officer – Mansfield Shire Council

One of Ann-Maree’s many skills/strengths is her ability to explain sponsorship in simple terms and to provide organisations with the tools that they need to understand how to effectively search and pitch for sponsorship. Importantly, she is realistic in what can be achieved and is very skilled in assisting organisations setting realistic objectives/goals.
I would not hesitate in recommending Ann-Maree's services to any prospective client; feel free to contact me if you require any further information.

Peter Redden
Coordinator, Arts Culture and Events
City of Stonnington,

I had the pleasure of working closely with Ann-Maree Playfair at the Transport Accident Commission. Ann-Maree managed a multi-million dollar sponsorship portfolio for 14 years. This portfolio was diverse, consisting of a mix of high profile sporting events, grassroots community organisations and government bodies. Her people skills, outstanding communication skills and professionalism allow her to deal with difficult stakeholder situations in a manner that is always respectful, no-nonsense and effective. Negotiation is a key element to sponsorship and Ann-Maree is extremely experienced and capable in this regard.
It is with confidence that I can recommend Ann-Maree’s expertise in sponsorship to organisations wishing to maximise the benefits that can be obtained through developing strategic sponsorships.

Paula Vigorelli
Associate Director, RMIT University Marketing

The DP festival of Cycling event is now ready for significant sponsorship and by facilitating the Sponsorship Mechanics program, Ann-Maree has been a huge support in the development of a sound partner hierarchy and identifying relevant benefits and their attributed dollar values. Her assistance has enabled the Mt. Hotham Ski Company Marketing Department to write a strong and relevant proposal for each potential partner.
We value the assistance of Ann-Maree and we look forward to achieving strong results with the prospective partnerships and seeing the benefits these partnerships and the event will have on the community at large.

Caroline Wheatley
Marketing Manager – Mt. Hotham Ski Company

Working in a group to get a cross fertilization of ideas and experience was very worthwhile. Ann-Maree’s knowledge helped bring an up to date feel to the sponsorship focus with our particular current community expectations and aspirations and the working group environment provided a cross fertilization of ideas and an increase in our sponsorship knowledge. The project will add to our existing knowledge and lift the professionalism that local and non local sponsors will expect in a clearly presented package.
I liked Ann-Maree’s approach, her friendly manner and generosity in regards to sharing her knowledge and experience.. It is great that she is part of our community!
Thanks for all your help and friendliness!!!

Karen Pirie
Festival Director – Mansfield High Country Festival