Reviewing existing sponsorships to ensure that they are being leveraged in a cost effective and efficient manner that meet a sponsors needs will be critical to providing long term financial stability to organizations during these challenging economic times.  Sponsorships that are not strategically designed to meet a sponsors business objectives will be difficult to justify for their investment and more than likely, will not be reviewed.  Now is the time for organisations and individuals to take an even more creative and proactive approach to delivering successful outcomes for the sponsor and your organization.