Tool Kit Vol1

SPONSORSHIP MECHANICS TOOL KIT – VOLUMES 1 AND 2

CONTENTS:

Introduction
Chapter One – An Introduction to Sponsorship
Sponsorship an introduction
Why is sponsorship used?
Chapter Two – What Sponsorship is NOT
Chapter Three – The Purpose of Sponsorship
How sponsorship is used
Business & Community sector
Chapter Four – Sponsorship Hierarchy
The sponsorship hierarchy
Chapter Five – Who Does Sponsorship Suit?
Is your organisation ready for sponsorship?
Chapter Six – Good Sponsorships
What makes a good sponsorship?
Chapter Seven – Getting Ready for Sponsorship
What needs to be in place?
Chapter Eight – Creating Sponsor Benefits
Chapter Nine – Putting a Price on Your Sponsorship Offering
What is your sponsorship worth?
Why is sponsorship used?
Pricing Exercises
Chapter Ten – Researching a Potential Sponsor
What to look for?
Researcing Template
Chapter Eleven –Getting a Good Match
Identifying the right partner
Chapter Twelve – How to Approach a Potential Sponsor
Chapter Thirteen – Selling Your Sponsorship Offer
Chapter Fourteen – Follow Up
Chapter Fifteen – Clinching the Deal
Chapter Sixteen – Formalising the Agreement
Chapter Seventeen – The Hidden Costs
Chapter Eighteen – Managing for Success
Chapter Nineteen – Delighting Your Sponsor
Chapter Twenty – Evaluation and Review
Chapter Twenty one – Ten Tips to Managing Sponsorships